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Team Digital Business Summit 2009 - New York

Wednesday, May 20, 2009 from 12:00 PM to 5:30 PM (ET)

New York, NY

Team Digital Business Summit 2009 - New York

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attendee Ended $149.00 $3.73

Event Details

Learn how NBA, NHL, NFL, MLB and MLS clubs are making money online, and how you can too.

What is the Team Digital Business Summit?

A 1/2 day, regional conference focused on the digital side of team sports. Thes event has one goal: to help teams increase revenues from digital media. Unlike other conferences that focus on public media properties, this is all about team-level business. Professional, minor league and college team executives are all welcome. Lunch will be provided.

Northest Region Host Committee

Shripal Shah, bio,
V.P. Mktg Strategy & Consumer Experience,
Washington Redskins

Hunter Lochmann, bio,
VP Marketing,
New York Knicks

Larry Goldman, bio,
Director, Partnership Mktg.,
New York Islanders

Doug Smoyer, bio,
Director Media & Partnerships
New York Giants

Why should you attend? Digital remains one of the few growth areas in this down economy, but few teams are maximizing revenue from their Websites and E mail. The Team Digital Business Summit will help teams learn practical ways to cash in from digital media. The event will also help attendees build their personal networks among peers throughout pro sports.

Note: this event is intended for employees of team sports organizations and invited guests. You do not work for a team, you would have to purchase an "at large" ticket. There are only (5) tickets available for “at large” attendees. Click here to register as an 'At Large' attendee.

Convenient, ½ day format: Some teams struggle to earn money from digital simply because they haven’t had time to research the market. Team execs are often too busy to attend conferences or to compare notes with their peers at other teams, let alone other leagues; and many don’t have travel budgets either. So to make it easier and to help hold down costs, we’re arranging this series of three, ½ day events in various cities across the country.

Who should attend? This is not just another technology conference. It is about team business. Digital business. Attendees will include executives from all departments: sales and marketing management, ticket sales and operations, senior management and New Media managers. This conference will reach across departments and across leagues. It'll be like an "inter-league" meeting focused on learning and networking among peers...but without the league setting the agenda. Designed by teams, for teams:

What will you learn? The summits will focus on digital sponsorship sales and social media. We will also touch on Email / CRM, E-commerce and Website operations. Much of the content will be provided by the teams themselves. We will feature real world case studies not hypothetical cases.

Learn what sponsors want Teams love to learn what other teams are doing, so we’re lining up some great case studies which will be presented by team executives. But teams also need to learn what buyers want, so we are inviting a few non-team folks to help educate us about the digital media marketplace, and to help sports teams develop their sales, marketing and technology strategies.

Guest Speakers: Each regional summit features presentations from sports teams as well as special guests. Following is a list of our guest speakers for New York.

Mike Maleski, bio, New Media Sales Manager, Cleveland Cavaliers

Doug Smoyer, bio, Director Media & Partnerships, NY Giants

Shripal Shah, bio, V.P. Mktg Strategy & Consumer Experience, Washington Redskins

Jeramie McPeek, bio, VP Interactive, Phoenix Suns

Chris Schlosser, bio, Director of Digital Strategy, Soccer United Marketing

Laurie Koehler, bio, Consumer Campaigns Activation Manager, Intel Corporation

Chris Russo, bio, CEO, Fantasy Sports Ventures

Kevin Chou, bio, CEO, Watercooler

David Nemetz, bio, Founder, Bleacher Report

Jim DeLorenzo, bio, Vice President Digital Media, Octagon / Founder of Twackle.com

Ian Hall, bio, Group Director, Octagon / Sprint’s NFL Business

Jen Zick, bio, Director of Marketing, Comcast Spectacor / Fan One

Ken Park, bio, CEO, Oktane Media

Marc Appleman, bio, New Media Sports Exec. (formerly ESPN, AOL Sports, Fox Sports)

Program: Each regional event will be a bit slightly different from the others. Different teams. Different attendees. Different guest speakers. Different case studies. Different panelists. But all will be focused on the bottom line – making money for teams through digital media.

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When & Where



NYU - Kimmel Center
60 Washington Square S
New York, NY 10011

Wednesday, May 20, 2009 from 12:00 PM to 5:30 PM (ET)


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Hosted By

Sports Marketing 2.0 - Chicago



Pat Coyle will be your host for the Sports Marketing VIP Summit in Chicago.

Pat is President of Coyle Media and Founder of SportsMarketing20.com His mission is to help teams make money from digital.

"Pat has a superb understanding of the online world and how sporting organizations can better leverage this key marketing platform. He also has built an extensive network of many of the key participants in this pivotal area."

- George Foster
Wattis Professor of Management
Stanford University

Before founding his own firm, Coyle spent six seasons with the Indianapolis Colts as Executive Director of Digital Business. In that role, Coyle led an interactive staff responsible for the team’s Websites, E mail and mobile initiatives.

Today Coyle Media continues to work with the Colts as well as several other teams in multiple leagues.

www.patcoyle.net

 

 

U.S. Cellular Field

Summit attendees may enter through Gate 3 at 11 a.m.



  News and Updates
Tuesday, May 19, 2009

Good Morning!

 

I am looking forward to seeing you tomorrow at NYU for  the Team Digital Business Summit.

 

Here is the basic schedule for the day:

 

Noon - check in and lunch

 

Please arrive close to Noon so you have time to find your seat, and enjoy lunch before the program starts.

 

WiFi is available in the room so feel free to bring laptops.

 

12:50 Welcome - Program Begins

 

1pm First speaker.

 

In all we have 2 keynote speakers and three panel discussuons to enjoy between 1pm and 5:30pm . We will also make available ample time for networking. It will be a full afternoon.

 

5:45 Program Concludes

 

6pm Post event cocktails at nearby pub / lounge. Please stick around for an hour to unwind and debrief.

 

I am on my way to NYC today, but if you have questions free to call me 317 332 7878 or Email pat@coylemedia.com

 

Also, we have an informal "meetup" tonight at 530 at the Ginger Man in te city. Drop by if you are in town.

 

Best,

Pat Coyle

Founder, Sports Marketing 2.0

President, Coyle Media